Selling Your Home | Step by Step Process | What You Can Expect When We Work Together

When you hire me to sell your home, I want you to know exactly what to expect. Below, I’ve outlined every single step of my process — from the first time we talk on the phone, to the moment you walk out of the title company with a closed deal. This is the same system I use for every listing across North Texas, and it’s designed to make your experience as smooth, transparent, and successful as possible.

STEP 1: ASSESSING THE LISTING

Initial Call
We start with a call to get to know each other and discuss the 30,000 foot view details of the listing and next steps.

Home Walk Through
At the end of the call, we'll coordinate a time to meet at your home, so I can see the property in person. At this walk-through, I'll take a video (that will not be seen by anyone but myself) so that I can be reminded of the details of the property. We'll end the home walk through by discussing how we will market your home at the highest level, find the best buyer possible, and get the deal smoothly to the closing table.

Market Analysis Video
After the home walk through, I'll go back to my office and run a full analysis on the property. This analysis will be sent to you in the form of a video — with my face in a bubble — explaining all of the data. At the end of the market analysis video, I will provide three pricing options:

1. Fair List Price

2. Test the market price

3. Sell quickly price

It's my job to analyze the market, set expectations, market the property, and navigate the listing process all the way to the closing table, but PRICING is ultimately the seller's decision. In this market analysis video, I'll show you how my marketing strategy will apply specifically to your home, and I'll end the market analysis video by providing clear next steps to maximize the listing of your home. After you've considered the market analysis video and have made a decision about moving forward with the listing, we'll schedule a staging consultation for your home.

STEP 2: PREPARING THE LISTING

Staging Consultation
As part of my listing services, I'll have my stager come to the property to consult on the presentation of the listing. The stager will provide a PDF with a clear room-by-room checklist to help you prepare the house to list. Along with staging suggestions that are specific to your property, we will always address three general goals:

1. Declutterring – Ex: we will minimize the amount of items on your kitchen counters

2. Depersonalizing – Ex: we'll remove family photos and framed college degrees

3. Maximizing space – We'll discuss how to arrange the furniture you have to best display the spaces of the home.

Repairs & Updates
During the staging consultation, we'll discuss any repairs or updates that may need to be done before listing.
Updates Example: The front yard would benefit fresh mulch and seasonal flowers.
Repairs Example: There is cracking around the home that needs to be patched & painted.

If any repairs or updates are needed, I can help coordinate this work.

Staging
I provide physical and/or virtual staging according to the specific needs of each listing. This is part of my listing services and comes at no additional cost to the seller.

• Vacant Staging: If a home is completely vacant, my stagers can provide physical staging. The photos below are from a vacant listing that my team staged. We staged the living area, sitting area, informal dining, formal dining, and primary bedroom areas, along with adding some art to the walls and decorations to the bathrooms. 

• Partial Staging: If the home has some furniture but needs supplemental physical staging, we can provide partial staging. Ex: This listing featured some items that the homeowners wanted to sell (sectional couch & coffee table in the living room), along with some items that we staged (informal dining, primary, and secondary bedrooms are staged).

LIVING ROOM SECTIONAL AND COFFEE TABLE BELONGED TO THE OWNERS

ROOMS WERE STAGED BY MY TEAM

• Soft Staging: If the dining room has family photos covering the walls and we need to de-personalize that room, we can remove the family photos, add art/decor to the walls, add a centerpiece to the dining room table, etc. Ex: The dining room of this listing is "Soft Staged." The dining room originally featured family photos across both dining room walls. In an effort to "depersonalize," my staging team removed the family photos, added neutral art to the walls, a centerpiece to the table, a rug under the table,and a house plant.

• Virtual Staging: This option allows flexibility in how the rooms are presented online. We can choose the style, adjust the staging in the photos as needed, and there would be no need for a staging or de-staging day. This listing below is virtually staged. The uptown Dallas Condo seller wanted the photos to have a modern aesthetic.

Quick note about who pays for listing preparation:

1. I pay for anything related to marketing. Ex: photos, videos, advertisements. I consider staging to be part of "marketing," as it improves the presentation of the property, but it does not improve the property itself, so I pay for staging at no additional cost to you.

2. Seller pays for any material improvements to the property. Ex: Landscaping, patching & painting, new fixtures, etc. I can help coordinate the contractors for this work, and we can discuss what your budget would be for material improvements. We will prioritize "return on investment" when making these improvements.

STEP 3: CAPTURING THE LISTING

3-Exposure Luxury Photos
My photographer will put a camera on a tripod and take 3 pictures with 3 different exposures. The first exposure shows the interior of the home, the second exposure shows all light fixtures clearly, and the third exposure shows the view outside the windows clearly. In this example photo:

ALL 3 EXPOSURES ARE OVERLAYED INTO ONE LUXURY IMAGE

• Exposure 1: Interior of the home is clear (wood flooring, blue fireplace accent wall, furniture, etc)

• Exposure 2: Lights are clear (living room light fixture and recessed lighting are not "blown out" in the image)

• Exposure 3: Outside the window is clear (you can see the cabana, spa water feature, and even the outdoor pool furniture)

Drone Shots
We'll get overhead shots of the home to show the lot, as well as drone photos of the home to show any nearby features (ponds, green space, elementary school, lake, proximity to amenities, etc) 

SHOWING LOT SIZE & SURVEY BOUNDRY

SHOWING ELEVATED VIEW OF BACKYARD

SHOWING PROXIMITY TO THE STAR & LEGACY WEST

SHOWING PROXIMITY TO NEIGHBORHOOD POND & TRAILS

SHOWING PROXIMITY TO SCHOOL

SHOWING PROXIMITY TO AMENITY CENTER

SHOWING PROXIMITY TO LAKE

SHOWING SOLAR PANELS

Twilight Photos
There's a reason that photographers don't schedule outdoor family Christmas photos at high noon. A harsh, high sun is not flattering! It's the same for house photos. So, in addition to daylight photos, I get twilight photos done the property.

Luxury Editing

• Sky Replacement: If we don't have a perfect Texas sky on the photography date, we will include a beautiful, natural sky during the editing process.

• Grass Replacement: Texas lawns tend to distract the eye from the beauty of the home, so we edit the grass to remove imperfections and keep the buyer's eye on the home itself.

• Fire in your fireplace: If there's a fireplace, my editors ensure that a natural looking fire is added during the editing process.

Community Photos
If your neighborhood has amenities, or your area has nearby attractions, we can capture those community features and include them in the listing, alongside the photos of your property.

Multiple Videos
I always capture 3 videos of the home, which includes drone video. I'll take the best video (and sometimes the best elements of all 3 videos) and create a listing video, where I will include spoken word and/or captions that show off the best features of the property.

Zillow 3D Walk Through & Floorplan
Zillow is the most used real estate platform, so I play by Zillow's rules. I always capture both a Zillow 3D tour & a Zillow Floorplan. These features are posted to other public sites (like Redfin) as well.

Marketing Survey
Nobody knows a listing better than the seller, so I will send you a marketing survey that gives you an opportunity to share everything you know about the property that may be helpful in the marketing of the listing Link to Survey

STEP 4: MARKETING THE LISTING

Best Looking Listing Online in Your Neighborhood
My promise is that you will have the best looking listing on Zillow (and all major sites) in your neighborhood. The use of Zillow Preferred photographers, 3-layer luxury photo composition, Luxury editing, Zillow 3D tour, and Zillow Floorplan will maximize the online appeal of your property 

Zillow Showcase Listing
You may look around on Zillow and occasionally see a “Zillow Showcase” listing. These are rare, and yours will be one of them! This helps both your SEO and your GEO.

Direct Contact With Buyers
There are agents, who pay for Zillow Buyer Leads. For most listings, if someone wants to contact an agent through Zillow, they'll be directed to a random agent who pays for Zillow Buyer Leads in that area. As a Zillow Showcase agent, buyers are able to contact me directly, which allows me to share the unique benefits of your listing with them, without risking them being re-directed to another random Zillow listing by a random Zillow Buyer agent. 

Virtual Staging Optionality for Buyers
Buyers will be able to click on Zillow pictures and choose different virtual staging options to picture their personal style preferences would look in the home. Click on the picture below to see a video, showing how this feature works.

YouTube

In today’s real estate market, video marketing is essential — and few agents leverage it as effectively as I do. My YouTube channel, Logan Walter Realtor, has over 60,000 subscribers, and my listing videos routinely receive tens of thousands (and sometimes hundreds of thousands) of views.

This level of exposure dramatically increases visibility for your home — reaching active buyers across North Texas and beyond. Every listing video is professionally produced to highlight your property’s best features and capture the attention of online audiences, ensuring that your home stands out in a crowded market.

Local Facebook Groups
Your listing will be featured on local Facebook Groups with thousands of local subscribers. There are over 90,000 subscribers across the North TX Facebook Groups that I have built from the ground up. These 90,000+ people look to me as a community expert, and no other realtors are allowed in the group, so this is a unique marketing platform, just for my clients. Your listing video will be pinned to the top, as a featured post in your local group.

Personal Instagram & Facebook
I also have thousands of people who follow my personal Instagram and Facebook pages, where your listing will be featured

My Website
Most REALTOR websites are rarely visited or updated. Mine is visited by hundreds of visitors daily and is updated regularly. Your listing will be featured here as well.

Property Specific Website
In addition to being featured on my website and all major websites nationally, your listing will also have its own website for easy sharing.

SEO (Search Engine Optimization)
Google is the primary example of a place where we want to have good SEO. By posting your listing as a “Zillow Showcase,” we improve your SEO for Zillow. By featuring the property on YouTube, Facebook, Instagram, and other major sites, we improve SEO for Google and other search engines. This is because “search engine optimization” is the result of websites and search engines all being coordinated to pull clear results.

GEO (Generative Engine Optimization)
ChatGPT is the primary example of a place where we want to have good GEO. ChatGPT primarily pulls from Reddit, so I will make sure that your home is featured on Reddit to improve our GEO for AI search engines. “Zillow Showcase” listings are also proven to have better GEO than non-Showcase listings.

“What the Sellers Love” Document
I'll take your answers from the Marketing Survey and create a “What the Sellers Love” document that can be posted on the MLS and will be easily shareable to all interested buyers and buyers agents.

STEP 5: SELLING THE LISTING

Pre-Listing Pricing Analysis
Days prior to listing, I will re-check the activity in the neighborhood to see if any recent listings, closings, or pendings would affect our pricing strategy. The seller then makes a final decision about pricing with full knowledge of the most current data.

We go ACTIVE!
If we have everything ready the night before listing, then I'll take the listing live the next morning, and you'll typically see the listing appear on Zillow, Redfin, etc by 10 a.m. We'll check to verify that it's the best looking listing in the neighborhood and that the listing information is correct! We'll also make sure there's a sign in your yard and lockbox on your door.

Showings
Buyer agents will schedule showings through an app called Broker Bay. You will let me know which hours/days work for showings, and I'll block off all other times. You can also choose how much "lead time" you need for approving showings (1–2 hours is typical but some request up to 24 hours notice or more). Showing requests will come through email and/or text, and you will be the one to approve the showing. If the showing time doesn't work, text me some other options for showing times, and I'll get it rescheduled with the buyer agent.

Open Houses
I personally hold an open house on the first weekend to get a feel for the activity on the listing. Some open-house guests enjoy talking to the listing agent; others prefer to talk with someone who is not a fiduciary to the sellers. Therefore, when we reach the second weekend on market, I will bring in a colleague who specializes in getting offers from open houses. On multiple occasions, these colleagues have brought the winning offer to the table from a buyer they met at the open house. Saturdays and Sundays are ideal days to hold a home open; neither is statistically better than the other, so we'll pick the day that works best for everyone's schedule. One-to-two-hour open houses are most effective, as it's ideal for multiple guests to visit simultaneously (to show other guests the demand for the home). After the first two weekends, we'll re-evaluate our open-house strategy and discuss the best path forward for future events.

Realtor Communication
I've frequently been hired by clients who did not re-hire their previous realtor because of one primary problem: communication. Client reviews can attest that I have solved that problem for my sellers. I am easy to contact, quick to respond, and proactive in my communication. My clients are always welcome to communicate with me via text, voice text, phone call, or email. I reserve Friday nights for date night with my wife and try to keep work between 8 a.m.–8 p.m. Ex: if you text a question after 8 p.m., I'll put it on my calendar for 8 a.m. the next morning to get you an answer. However, if the issue is time-sensitive (and I'm not on a date with my wife), I work until 11 p.m. that evening to make sure the problem is solved.

Buyer Feedback
If a buyer steps foot in your home, you deserve to know their feedback, so I always request feedback from the buyer agent. If they don't respond at first, I follow up again. No feedback is feedback — if they won’t respond after multiple requests, they’re not your buyers. Regardless, I work to get as much feedback as possible and personally relay it to you throughout the listing process.

Weekly Updates
I provide weekly updates to my sellers — most commonly on Tuesdays — including:

• Listing Report: views on Zillow and MLS, top cities where buyers are searching, and how many MLS saves.

• Listing Activity Recap: days on market, open-house recaps, feedback, conversations with buyer agents, YouTube views, and social media activity.

• Local Market Report: latest activity in your neighborhood, city, and the North Texas market overall.

• Analysis: my take on the activity and market conditions.

• Next Steps: clear advice on what to do next.

Offer Evaluation
When I receive an offer, I will do three things:

1. Call the buyer agent to verify the seriousness of the buyers.

2. Call the lender to verify the qualifications of the buyers.

3. Send an Offer Video to you — with my face in a bubble and the documents on screen — to explain the offer details, recap conversations with the agent and lender, and advise on next steps (e.g., accept, counter on price or terms, or request corrections).

After you watch the offer video, we’ll hop on a call to discuss and decide how to proceed.

Negotiations
The seller makes all final decisions, but it’s my job to advise and personally negotiate the best deal possible. I call the buyer agent and discuss the value of your listing, including other activity (showings, offers, views, and interest) to leverage the strongest offer. The tone is never “us vs. them” — it’s “we both want your buyers to own this home; here’s how we can make it happen.” That collaborative tone creates urgency and value that encourages buyers to present their best offer.

Executing a Contract
Once we’ve agreed to terms, I send the contract via DocuSign for you to tap and sign. I’ll text you a list of changes made during negotiation since the Offer Video, so you know exactly what you’re signing. After both parties sign, I send the contract to the title company, buyer agent, lender, and my transaction coordinator — then update the MLS to “Pending.” We’re officially under contract!

STEP 6: CLOSING THE LISTING

Transaction Coordinator
Once we’re under contract, my transaction coordinators — Brad and Tara Rogers — make sure we hit every deadline. They work behind the scenes to keep the title company and lender on track but will also reach out to you:

1. Initial Email – introduction so you know they’re working on your behalf.

2. Scheduling Closing – they’ll ask what time of day works best for you to sign.

3. Closing Day Reminder – they’ll send the appointment details and reminders to bring IDs and schedule utilities for your next home.

Negotiating Repairs/Concessions
In Texas, it’s common for buyers to have an inspection during the option period and then request repairs or concessions based on the findings. I guide you through responding strategically to protect your interests.

Coordinating Access for Buyers or Contractors
During the contract period, I coordinate “contractor showings” through BrokerBay for inspections, quotes, appraisal, survey, measurements, and final walk-through. Each is scheduled around your availability and handled with care for your home.

Preparing to Move
I can connect you with professional movers and help coordinate the timeline to your next home — especially if I’m representing you as a buyer too.

Closing Day
If you’re signing at the title company, I’ll be there with a closing gift! All you need is a valid ID. Once funded, the deal is officially closed and the home belongs to the buyers — so make sure you’re moved out unless we’ve arranged a lease-back.

FREQUENTLY ASKED QUESTIONS

1. How long will it take my home to sell?
Days on market depend on the market and our pricing strategy. I set clear expectations in your Market Analysis Video.

2. Should we do “Coming Soon”?
In most cases, going Active as soon as we’re ready produces the best results, but some situations benefit from a short Coming Soon phase — we’ll decide case by case.

3. Am I working directly with you (Logan)?
Yes! You’ll work with me personally throughout the process. My professional team handles staging, photography, design, video, and transaction coordination at no extra cost, but I remain your direct contact from start to finish.

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